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The cap making headlines.

After Guy Parmelin wore the “Switzerland – Great Since 1291” cap at FIFA, this bold red statement piece became an instant talking point.

Featuring a vintage-washed finish, classic curved brim, adjustable fit, and embroidered lettering, it is the perfect way to join the moment and show your Swiss pride.

Wear it to matches, national celebrations, festivals, or anywhere you want to bring a little Swiss confidence.

Get the look. Join the trend. Great since 1291.

Click to switch to Mesh Cap (CHF 27.90)